Executive Board Members and Profiles


Nigel Baseley

Nigel chairs the Association’s Skills Advisory Panel. He is also leading the “CEA 2020 Vision” strategic initiative. With broad experience in sales and marketing in his previous roles for Massey Ferguson, Pirelli, Caterpillar and Perkins, Nigel has global experience of the power systems and engineering sector having lived and worked in Europe and North America. He has a Master’s degree in industrial marketing and product management from Cranfield University.


Nick Ground – Managing Director, GKD Technologies Ltd

Nick is owner of GKD Technologies Ltd – and has been an active member of the CEA since 1986. GKD is one of our smaller SMEs in the association and Nick champions the small company perspective at the CEA. Being a keen exporter, Nick has been to many of the CEA supported exhibitions and is a supporter of the CEA’s International Business Group. He is an electronics engineer and loves technology. He’s a tennis player and dinghy sailor and knows nothing about football.

Paul Ross – Consultant Director, Ricardo plc

Paul has an extensive background across various industrial, commercial and technology sectors on an international basis. Having qualified in engineering, most of his professional career has been spent in executive management level positions operating on a global basis and being closely aligned to business, product and distribution development, marketing, commercial and general management. He has many years of international experience across a wide range of disciplines and has operated in a number of main board and senior roles in both private and multi-national companies. Paul is a past President and current Director of the CEA and has been actively involved in CEA activities over the past three decades.

Rory Keogh - 2016

Rory Keogh – MD of Gomaco

Rory Keogh is MD of GOMACO International Limited and President of the Construction Equipment Association. His role within GOMACO covers sales, service and distributor development. Rory’s territories include Europe, Scandinavia the Russian Federation, the Middle East, Africa, Parts of the Indian Sub-Continent and Central Asia.

Following a 5 year Mechanical Engineering apprenticeship with an agricultural equipment manufacturer, he has been involved with the construction industry for his entire career with either OEM’s or Distributors, working as a field engineer across Europe, Middle East, Africa. He joined GOMACO International in Jan 1984, was promoted to Director of Sales and Marketing for GOMACO International in 2001 and MD in 2007.

Rory is also a council member of Britpave, the British In-situ Concrete Paving Association as well as a Director with Eupave the European In-situ Concrete Paving Association and recently been part of an AEM working group on the New Governments Overseas Trade Policy.


Harry McKeen

Profile to follow