JCB Loadalls complete £16 Million Investment from Tru Plant

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One of the UK’s leading plant hirers has added another 30 new JCB Loadall telescopic handlers to its fleet as part of a massive investment in over 300 JCB machines worth nearly £16 million.

Ipswich-based TRU Plant has taken delivery of the latest JCB 540-140 HiViz Loadalls which incorporate JCB’s compact Dieselmax 3.0-litre EU Stage V diesel engine to deliver 5% fuel savings over previous models. Supplied by Watling JCB, they join backhoe loader, rough terrain forklift, Teletruk, site dumper and other telehandler models in the huge fleet of JCB equipment purchased by TRU Plant over the last 18 months.

TRU Plant is part of the TRU7 Group – run by Guy Nicholls – which also incorporates haulage, recycling, vehicle hire, waste and recycling and demolition divisions. The Nicholls family has an illustrious history in plant hire having previously established Fork Rent which they sold in 2015.

TRU7 Group owner, Guy Nicholls said: “We are truly passionate about plant hire and the whole team here at TRU7 Group shares our attitude and expertise. Thanks to our resources and, most importantly, the right equipment, we have quickly put TRU Plant on the map as a major player in the hire industry.

“There are many reasons we choose JCB. We are loyal to the brand which has played a major part in our success, we have a long-standing relationship with the company and the customer care we receive from our dealer Watling JCB is excellent. We’ve been very impressed with the new JCB machines as we strive to invest in the best equipment on the market.”

Guy Nicholls and son Jake set up the TRU Plant hire division in 2018. It now offers an extensive selection of quality plant equipment from its East Anglia base, available for hire nationally. The fleet includes excavators, dumpers, dozers, chippers, telehandlers, lighting towers and ancillary equipment all available on a self-drive or operated basis.

Tru7 dates back to 1927 when Percy Nicholls set up a truck hire business. In addition to TRU Plant, the group now includes Trucks ’R’ Us, Tippers ‘R’ Us, CDC Demolition, TRU Grab and TRU Ag and it employs 160 people at its Suffolk branch.

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