Management Council Members and Profiles

The Management Council (MC) comprises the elected Officers and up to 12 additional members being representative of the principal product groups as determined from time to time by General Meeting. Members of the MC are directors of the CEA:

1st Vice President:Vacant

CEA President: Rory Keogh Gomaco International Ltd
2nd Vice President: Vacant
Nigel Baseley
Alan Batty Bomag (GB) Ltd
Tim Green Caterpillar (UK) Ltd
Andy Bragg Darchem Engineering Ltd
Nick Ground GKD Technik Ltd
Charles Stevenson JCB
James Venerus Komatsu UK Ltd
Mussa Mahomed Nylacast Ltd
Paul Ross Ricardo Plc
Keith Dolbear TriMark Europe Ltd
Paul Fennessy Volvo Construction Equipment Ltd


Rory Keogh - 2016

Rory Keogh – CEA President

Rory Keogh is MD of GOMACO International Limited and President of the Construction Equipment Association. His role within GOMACO covers sales, service and distributor development. Rory’s territories include Europe, Scandinavia the Russian Federation, the Middle East, Africa, Parts of the Indian Sub-Continent and Central Asia.

Following a 5 year Mechanical Engineering apprenticeship with an agricultural equipment manufacturer, he has been involved with the construction industry for his entire career with either OEM’s or Distributors, working as a field engineer across Europe, Middle East, Africa. He joined GOMACO International in Jan 1984, was promoted to Director of Sales and Marketing for GOMACO International in 2001 and MD in 2007.

Rory is also a council member of Britpave, the British In-situ Concrete Paving Association as well as a Director with Eupave the European In-situ Concrete Paving Association and recently been part of an AEM working group on the New Governments Overseas Trade Policy.


Nigel Baseley

Nigel chairs the Association’s Skills Advisory Panel. He is also leading the “CEA 2020 Vision” strategic initiative. With broad experience in sales and marketing in his previous roles for Massey Ferguson, Pirelli, Caterpillar and Perkins, Nigel has global experience of the power systems and engineering sector having lived and worked in Europe and North America. He has a Master’s degree in industrial marketing and product management from Cranfield University.


Alan Batty – Managing Director, BOMAG (GB) Ltd

Alan joined BOMAG (GB) Ltd as Managing Director in May 2004, a role he holds to this day. Alan has broad experience of the construction equipment market in the UK and internationally and has previously worked for the, then, Caterpillar dealer Leverton and Raynor JCB. Alan has extensive experience of direct sales, dealer operations and aftermarket support.


Andy Bragg – profile to follow


Keith Dolbear – Managing Director, TriMark Europe

After university, Keith joined Ferodo Ltd (brake manufacturer) in product development working his way up to the Board. He moved to TriMark Europe in 2001 as Managing Director and a Board member of the American parent company – he also had full responsibility for their operation in China. This has given Keith experience of working in a wide range of component manufacturers, both in the UK and overseas, servicing the full range of OEMs. Recently, Keith has stepped away from operational management but remains fully involved at a strategic level. Being committed to the value of trade associations, Keith has been active in the Railway Industry Association, IMechE, BSI and the CEA.


Paul Fennessy – Aftersales Director, Volvo CE

Paul is the Aftersales Director for the Volvo Construction Equipment Dealership in Great Britain. He joined Volvo in 2005 and is responsible for the sales and distribution of parts as well as the marketing and development of aftersales products and services. He has over nineteen years’ leadership experience in capital equipment sales and customer support and has a degree in mechanical engineering. Prior to joining Volvo, Paul worked with an international company supplying industrial processing equipment to the food and chemical industries, gaining significant overseas experience in sales, project management and customer service. Paul is based at Volvo CE’s head office near Cambridge where he lives with his wife and two daughters.

Tim Green - Jan 16

Tim Green – Global Systems Engineering and Sourcing Manager, Caterpillar Building Construction Products Division

Tim is the Global Systems Engineering and Sourcing Manager for Caterpillar at Building Construction Products Division, based at the Desford facility near Leicester. He has worked for Caterpillar for the past twenty, primarily in engineering with backhoes and telehandlers, but has experience in both supply chain and purchasing. Previous to that he worked in the on-highway municipal equipment industry as a design engineer. He has a BSc (Hons) and MPhil in Agricultural Engineering from Cranfield University. He is married to Clare a Nursing Specialist and he has two grown up daughters.


Nick Ground – Managing Director, GKD Technik Ltd

Nick is owner of GKD Technik Ltd – and has been an active member of the CEA since 1986. GKD is one of our smaller SMEs in the association and Nick champions the small company perspective at the CEA. Being a keen exporter, Nick has been to many of the CEA supported exhibitions and is a supporter of the CEA’s International Business Group. He is an electronics engineer and loves technology. He’s a tennis player and dinghy sailor and knows nothing about football.


Mussa Mahomed – CEO, Nylacast Ltd

With over three decades of engineering experience, being renowned for championing Lightweight Advanced Materials Technology and promoting UK Trade globally, Nylacast Group CEO Mussa Mahomed heads an innovative company focusing on product development and new applications with key customers across leading industries from Construction and Automotive through to Marine, Oil and Gas.


Paul Ross – Consultant Director, Ricardo plc

Paul has an extensive background across various industrial, commercial and technology sectors on an international basis. Having qualified in engineering, most of his professional career has been spent in executive management level positions operating on a global basis and being closely aligned to business, product and distribution development, marketing, commercial and general management. He has many years of international experience across a wide range of disciplines and has operated in a number of main board and senior roles in both private and multi-national companies. Paul is a past President and current Director of the CEA and has been actively involved in CEA activities over the past three decades.


Charles Stevenson – General Manager, JCB

A graduate in International Politics and Intelligence, Charles joined JCB in 2006 and was posted to Brazil as Product Manager. In 2010 he became Regional Sales Manager and was involved in the establishment of a £100M factory near São Paulo, to supply Latin America.
In 2013 Charles returned to the UK to take up the role of Regional Manager for Southern Europe, Israel and Turkey, moving to JCB`s London office as General Manager in 2016 where he is responsible for interacting with global infrastructure, Tier 1`s and government and external affairs.


James Venerus – profile to follow