As SPAL UK concludes celebrating its 10th Anniversary and another successful year in 2019, the business looks forward to 2020 with a renewed focus on two rapidly expanding sectors and has appointed Adam Betteridge as Business Development Manager for Agricultural and Off-Highway aftermarkets.
With an automotive and agricultural pedigree gleaned from Vanmatic and Corteco, Adam will be in his element in his new role consolidating former customer relationships and developing the market for SPAL’s high-performance axial fans and centrifugal blowers.
“Every day is a ‘school day’ as I get to grips with SPAL and its huge product range,” he says. “However, I am really eager to build immediate customer relationships. I am the guy who will put on his wellies to attend a breakdown in the middle of a field so I can relate to the customer on a personal level before I clinch the sale.”
A keen walker, Adam has recently completed a 26 mile stretch of the South West Coastal Path as well as scaling Snowdon, Scafell Pike and the Brecon Beacons with Kinder Scout in the Peak District next on the list.
He also mixes sky diving and golf with fundraising for Birmingham Children’s Hospital and local Warwickshire charity The Ups of Downs, in memory of his daughter Freya.
“I am looking forward to the challenge of growing the business and customers can expect an invite to a charity golf tournament in the next few months!”
Matthew Morris SPAL UK MD commented: “Really pleased to have Adam on board. He knows the market extremely well; in terms of his personality and capabilities (apart from favouring golf over cycling), he is a great fit for the rest of the team!