27 September 2017; 10:00-11:00am (Brussels), 3:00- 4:00pm (Ho Chi Minh), 4:00-5:00pm (Beijing)
Smart technologies sector is developing rapidly in both China and South-East Asia, thus offering many promising opportunities for European SMES. IP however, is a critical consideration for European SMEs that come to China and South-East Asian, wishing to tap into the market potential for business growth, or the talent pool for technology development. When engaging in R&D in China or South-East Asia, new IP is being created, the rights to which need to be clearly defined from the outset to avoid disagreements later on. Similarly, when SMEs are bringing new technology to China and South-East Asia, it is definitely smart to consider all means to protect their valuable IP.
Join the China and South-East Asia IPR SME Helpdesk expert Mr. Philippe Girard-Foleyon Wednesday, 27 September 2017 for a webinar: “Getting Smart on IP: How to Protect your IP in China and South-East Asia in the smart technologies sector” This webinar will give European SMEs an overview of IP protection tools in China and South-East Asia. The experts will provide real life case studies involving European SMEs experiencing and overcoming IP issues in the smart technologies sector. The experts will focus on the following topics:
- What types of IP rights are relevant to smart technologies sector?
- Why and How should European SMEs protect these IP rights?
- What could SMEs do in case of an infringement?
- Expert tips on how to draft a comprehensive IP strategy in both regions.
- Case studies.
This is a free of charge 45-minute web-based presentation, followed by a 15-minute Q&A session on Wednesday, 27 September 2017 at 10:00 Brussels time (15:00 Ho Chi Minh time /16:00 Beijing time). Get valuable insights from our expert, and ask questions live throughout the webinar!