Department for International Trade – GREAT Campaign Export Champions Initiative


The Department for International Trade’s Exporting is GREAT campaign, which launched in 2015, aims to spark a movement around the UK of companies selling their products and services overseas. It focuses on raising awareness of the benefits of exporting, communicating where to go for support, and inspiring more companies to start trading internationally (or to expand their current reach).

At the heart of the campaign are its ‘Export Champions’; everyday businesses of all shapes and sizes from around the UK that are selling overseas. They form a nationwide network of UK companies that are ambassadors for exporting; sharing success stories, offering practical advice and leading by example. The network – which is expanding rapidly – consists of companies from across England, Northern Ireland, Scotland and Wales in a wide range of sectors.

Why become an Export Champion?

By signing up to be an Export Champion, a company will:

  • join a UK-wide network of like-minded, proud exporters who will be central to an online community where companies can go to ask questions, get advice on overcoming barriers, and find out where to get specific support
  • have access to a suite of customisable digital Exporting is GREAT assets to use in communication/marketing activity and show support for the campaign
  • be considered for the campaign’s creative and related PR, social-media and advertising activity
  • become part of Exporting is GREAT, the government’s most ambitious export-focused campaign ever, created to help drive substantial growth of the UK economy

We want to scale up the campaign and therefore ask that you bring this to the attention of your members and ask them to consider getting involved.  In the last 6 months the current group of Export Champions have featured in hundreds of pieces of media coverage across the UK.  But we want to tell the story of many more companies so other businesses see and hear their experiences and are inspired to take their own steps.

If you are interested, please follow this link to the my export journey form which only takes a minute to complete.  The Campaign team will then contact them directly about becoming Export Champions and provide further details.


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